The Public Relations Department, formerly titled as Public Relations Unit, was established in 1982, within the Secretaries Department. Later, there was a restructuring of the manpower framework within King Chulalongkorn Memorial Hospital for work efficiency enhancement. The Public Relations Unit therefore was renamed the “Public Relations Department” according to the Thai Red Cross Society Order 1518/2007 from December 26, 2007 onwards.

The Heads of the Department were listed accordingly as follows,

1. Ms. Wanida Lawakul, Head of Public Relations Unit 1982 – 1986.
2. Ms. Jongwadi Chatrungruang, Head of Public Relations Unit, 1986 – 2007.
3. Ms. Jongwadi Chatrungruang, Head of Public Relations Unit, 2008 – 2013.
4. Mr. Teerpone Yincharoen, Head of Public Relations Unit , 2015 – present.

The Public Relations Department aims to publicize  hospital information and services through various communication channels, both internally and externally, as well as to effectively coordinate with the Government and private sectors for corporate branding and reputation enhancement in a sustainable way.

Obligation

Communication and public relation operations to publicize King Chulalongkorn Memorial Hospital’s news and services through internal and external channels. Collaborate with public and private organizations to create good corporate image on a sustainable basis.

Vision

“We aim to govern the department to be on time, accurate, punctual, and dignified”.

Mission

Our Mission is to manage the public relations, communicating the medical and occupational health knowledge of King Chulalongkorn Memorial Hospital through various communication channels both directly and indirectly in accordance with the corporate vision and mission. We also aim to create a positive acknowledgement and medical access to targeted groups efficiently and effectively while achieving the activity management for good corporate branding.

Operations

The Public Relations Department of King Chulalongkorn Memorial Hospital, the Thai Red Cross Society, is managed and supervised under the assistant corporate branding director of King Chulalongkorn Memorial Hospital, and the public relations director. The department is divided into 2 sub-divisions as follows.

1. Public relations operations.

2. Service advice and communication operations.

• Operator work.
• Information service at the public relations counter. (Bhor Por Ror Building, Sor Thor Building and Bhumisirimangalanusorn Building).

Asst. Professor Surunchana Lerdsirisopon, M.D.

Assistant Director, Corporate Communication of King Chulalongkorn Memorial Hospital

Services

1. Public relations operations

• Publicize the Hospital’s information, news, activities, announcements and notifications, medical knowledge through internal and external channels, mass media, social media, newspapers, the Internet, television, radio, printed media, electronic media, Facebook Fan Page, Instagram. Organize campaigns to call for donations to the Hospital’s projects on various important occasions.   
• Coordinate production of still pictures and videotaping of physicians, patients, medical personnel. Supervise such operations for efficiency and compliance with PDPA rules and regulations.
• Organize press releases.
• Welcome members of the mass media and manage urgent matters in case of serious or critical incidents.
• Prepare public relations data in the forms of radio and television scripts.
• Set up and manage King Chulalongkorn Memorial Hospital’s website and internal journals as well as publish books to commemorate special occasions.
• Record still and moving pictures to promote the operations of the Hospital’s internal work units. Manage and produce video media.

2. Service introduction and communication.

Telephone operator center

• Conduct telephone communication, answer incoming and internal phone calls, provide outgoing phone call services.
• Manage Call center to disseminate news and information on the Hospital’s meetings and special activities. Coordinate call transfer to provide information to the Thai Red Cross Society’s internal work units.
• Announce hospital codes. such as Code CPR 155, Code CPR EID, Code Purple Star, Code Fire, Code Disaster code, Code EID, via the Hospital’s public address system.
• Contact, coordinate, and provide information to on-duty physicians.
• Publicize information on how to use different action plans such as action plans for Code CPR 155 , Code CPR EID, Code Purple Star, Code Fire, Code EID, Disaster Prevention and Mitigation Plan, answering fire alerts, emergency, distress calls on King Chulalongkorn Memorial Hospital’s grounds. Coordinate VVIP patient check in and other assigned tasks.